EST. 2025 JAIPUR CITY

Royal Heritage. Modern Soul.

Where the legacy of the Pink City meets the aspirations of the modern woman. Discover affordable luxury, redefined.

Born in the Pink City

The vibrant heritage city of Jaipur, where every street reflects the legacy of royalty, Tulsi Gems and Jewells was founded with a vision to revive timeless elegance. More than just a jewelry brand, we are a seamless blend of tradition and modern sophistication—bringing the grandeur of India’s regal past into today’s lifestyle.

Inspired by the sacred ‘Tulsi’, a symbol of purity, devotion, and grace, our brand stands for authenticity and refined craftsmanship. We believe that luxury should not be limited to special occasions—it should be a part of everyday expression. With this philosophy, we strive to make exquisite Kundan and Polki jewelry accessible to every woman.

From opulent bridal collections to elegant pieces for intimate gatherings, each creation is thoughtfully designed to enhance your natural beauty and confidence. At Tulsi Gems and Jewells, we don’t just craft jewelry—we create timeless pieces that celebrate elegance, tradition, and individuality.
From Sketch to Reality

A Sanctuary of Art

At Tulsi Gems and Jewells, our atelier is the heart of creativity and craftsmanship—where every masterpiece begins its journey. Each design starts as an idea, inspired by the intricate arches of royal palaces, the elegance of peacock feathers, and the symmetry of modern architecture. These inspirations are transformed into timeless jewelry through a meticulous design process.

Behind every creation is our team of highly skilled master artisans (karigars), who carry forward generations of traditional expertise. Every piece is carefully hand-set, gold-plated, and polished with the same precision and dedication used in fine jewelry craftsmanship.

From advanced digital modeling to the final rhodium finish, each stage reflects our unwavering commitment to quality and detail. At Tulsi Gems and Jewells, we go beyond manufacturing—we craft enduring pieces designed to be cherished as heirlooms for generations to come.
Craft 1
Craft 2
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The Roots & The Wings

Every great legacy is built on a strong foundation and a vision that reaches beyond boundaries. Tulsi Gems and Jewells is the result of a powerful synergy between a dynamic father-son duo, blending traditional values with a modern business mindset.

Their leadership drives our commitment to excellence, innovation, and authenticity. By uniting experience with fresh perspective, they have shaped a brand that honors heritage while embracing global aspirations.

While our creations travel across the world, our roots remain deeply connected to the cultural richness of Jaipur—keeping the spirit of tradition alive in every piece we craft.

Kritika Jain
Kritika Jain
Co-Founder
Placeholder Founder
Shubham Khandelwal
Co-Founder